Social Media and Negativity: Turn That Frown Upside-down
by Denise Giacin* Flickr Image: striatic / hobvias sudoneighm A couple weeks ago, in my quest to understand this global monster called social media, I wrote a piece on Fresh Ideas called, Social Media:...
View ArticleMarketing through Product Placement in Media/Entertainment Offers No Escape...
Flickr Image: Laughing Squid Most of us escape to some form of entertainment as a way to relax from life’s stresses, whether it’s rocking to our favorite songs or losing ourselves in a movie. However,...
View ArticleHow to Use Instagram for B2B Brand Management
flickr user Jason Howie under CC BY License As a visual medium, Instagram is a product-friendly social media platform. But for B2B brands, leveraging such a visual platform is more of a challenge,...
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